This article will hopefully give you a few ideas of what you can do to help target your keywords relatively effectively once the exact match data has been pulled from you. It will be assuming that you don’t already have a stockpile of data for the niche that you’re working in. So assuming that you don’t currently have a nice history of GA data to go through this is how I’d recommend you go about it.
Step 1: Be Mad At Google
Whilst this isn’t helpful we know that this will be everyone’s step 1.
Step 2: Use Predictive Search
This is not an exact science, but it is going to be very helpful as what Google predicts is usually the most searched. Keep in mind this will vary based on current search trends, so isn’t going to be very helpful in the sports world for example and you’ll need to remove clearly localised phrases if you’re looking at a national campaign. But, for the most part it is going to be extremely useful. The problem is no actual numbers so predicting ROI will be very difficult.
Step 3: Use Paid Tools With Historic Data
Searchmetrics and SEMRush are now nothing short of essential, they’ve always been pretty handy, but functioning without them is going to be very time consuming. The main issue I have here is that as of September 2014 their data is going to be pretty fresh and pretty useful. However, as search trends change over time (example: the fact that people don’t slap “online” in front of everything anymore….. well not as much anyhow) the value of these tools will in time come into question.
They’re also not too good with really niche products, but unfortunately that’s just how things are.Watch Brothers (2015) Full Movie Online Streaming Online and Download
Step 4: Retain As Much Data As Possible
Now this doesn’t mean that you should keep everything traffic related, for example the WMT data from you term that ranks in 80th isn’t going to help you all too much, although since WMT data has been more effective lately it is a potentially good source of information, especially if you’ve synced it with Analytics. This is more important recently seeing as GA organic KW data is getting to the point where it’s practically useless.
Step 5: PPC
And here in lies the Golden Goose for Google…. The fact is that the only way we’re now going to get anything close to accurate data (and even this isn’t going to be great) from in the future is by spending money on PPC, as this will of course still return your data. Although not like it’s going to be much use for PPC anymore as the exact bidding function is vanishing. It will still however mean that the best way for telling what terms are making you money is going to be to copy your PPC campaigns successes and failures and hope you can replicate them.
And yes we know not everyone will be running PPC. But, it may come to be the case that in time every SEO campaign will need to include tester PPC budgets to figure out what we should really be targeting.
Step 6: Hire An Agency With Niche Experience
Now ok, I know this will sound biased. But, with years of experience in the SEO sector, that does mean that I’ve got quite a lot of data to work from, even if a lot of it is in my head. And of course this information is going to be more useful in certain niches than others.
I of course remember terms that worked well and those that didn’t. And in turn that’s the data we need. So, again my knowledge is essentially a decreasing asset, however it won’t vanish as quickly as the paid tools because I will continue to see this sort of data on a regular basis. This of course that the paid tools themselves don’t happen to find a way to gather this data themselves, but even if they did it is very unlikely to be on the scale that Google was able too.